The FTC has recently banned a company’s CEO from making any more false claims about the alleged ‘energy-efficient’ qualities of their roof and wall coatings.
The company claimed that their particular product would save users substantial money on energy bills.
👉🏻In reality, there were no features or characteristics in their product that would make it more energy-efficient or save the consumer any money… NO SUBSTANTIATION!!!
This small Kansas company thought they were under the radar… they were wrong.
Every size of business is susceptible to legal action!
Before you go live with your newest claim, avoid the legal headache, let me review your campaign.
Contact me to have your marketing claims reviewed for legal compliance.