Big brother is watching…

But, WHICH big brother is watching?! All social media platforms have privacy policies that specify with whom your Personal Identifiable Information (PII) may be shared. If you use the platform, you have consented to your PII being share!!! Did you know that a very popular social media platform shares your PII not only with the […]

Hefty Fine!

$100 Million fine for trapping customers… Have you ever tried cancelling a monthly service? Was it easy? Or was it impossible? When you make it hard to cancel any monthly service, customers will complain! Complaints lead to the FTC or other state/federal agencies investigating your business. Investigations lead to hefty fines!!! Can your business afford […]

Influencer Effects

Have you used influencers to market your business/product? Nowadays, many companies are using influencers as a main marketing source for their products. Did you know that this adds a whole new level of liability? For example:A big energy drink company worked with influencers to market their drink on social media. The influencers were asked to […]

What’s on your website?

Content is key! Content can make or break your business, especially if content is not legally compliant with: Advertising Law (#adlaw)Intellectual Property (#IP)Privacy Law (#privacylaw)ADA online (#ADAonline) How much risk are you willing to take? Better be safe than sorry – have your website reviewed and updated for legal compliance!!! Contact me to get your […]

Food Logos

Do you use food logos on your packaging? If you include such food logos on your packaging, do you meet the standards imposed by such food logos? Unfortunately, not all packaging displaying food logos meet the standards imposed by them! 😱 So what?! Well, for starters, it is false, misleading and fraudulent advertising! Nobody will […]

Marketing Campaigns from Abroad

Want to use a foreign marketing campaign in the USA??? Scenario: Client is introducing a product into the USA market and wants to use the current marketing campaign from abroad in the USA. What do you think? Can the client use the foreign marketing campaign in the USA? It depends!! On what does it depend? […]

Disclaimers

Why do you need a solid website disclaimer??? Disclaimers help protect you and your business from potential legal liability ⚖️ Be transparent and inform users as to the limitations that apply to your product or service. For example, under the FDA advertising rules, if your product has not been reviewed and approved for a particular […]