Did you know that just about all federal agencies have rules on advertising? In a recent case, the Department of Transportation (DOT) entered into a $300,000 settlement with a travel agency doing business online. The travel agency advertised false airfares, used bait and switch tactics to sell higher priced airfares, didn’t honor the cancellation policies. […]
Are you ready for Q2? This is your friendly reminder to have your website reviewed for legal compliance at least every quarter. The law changes often and websites must keep up with legal changes. Websites must be legally compliant with Ad Law, Marketing Law, Promotions Law, Intellectual Property Law, Privacy Law, and ADA legal online […]
Is a company liable for its “up to” claim? Well, the federal court says that a reasonable customer would recognize that the use of “up to” should not be taken as a guarantee. The court used the ‘ceiling’ test as a way to explain that the claim of making up to 210 cups was simply […]
Legal issues with using photos Using photos for marketing, especially online, can be tricky! Here are some tips… DON’T download from internet as you could be infringing owner’s copyright. Lots of litigation in this field. READ the platforms Terms and Conditions regarding using photos and/or licensing. Every platform has rules on how to use photos and […]
How to Protect Your Business from Your WEBSITE© By E. Audrey Glover-Dichter As professionals, we have strict rules regarding advertising. For attorneys, such rules depend on the state(s) in which you are licensed. The bottom line, all states require specific language to be used on marketing assets, particularly on websites. Just because you may be […]
Marketing Tactics Questioned
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