“Over the last year, Latino-owned businesses reported an average revenue growth of 14 percent, outpacing the growth of the U.S. economy.” “U.S. Latinos now constitute the 8th largest GDP in the world and Latina and Latino entrepreneurs across America are significant drivers of this uplifting economic result.” Here is another great article on the incredible […]
Not all apps are the same, but the lingering legal question seems to be is using facial recognition apps a violation of privacy? Recently, the NJ Attorney General told “…prosecutors in the state…to immediately stop using the facial recognition app produced by Clearview AI, a secretive New York-based company that claims on its website to […]
Fair question for investors and business owners. Once, I had someone tell me that he was willing to take big risks for his start-up to be successful. Every business venture has risks, but why take unnecessary risks? If there is a potential IP issue, why not do an IP clearance? If you need a disclaimer, […]
What does due diligence look like for you? Due diligence is different for different businesses based on the business’ strategy, finances, priorities, etc. Is your marketing campaign part of your due diligence? The point of due diligence is to protect our businesses and minimize legal risk. Shouldn’t your marketing campaign be part of your due […]
Can you take a well known product, and market its intended use well beyond FDA approval? Doing so could lead a Warning Letter from the FDA. In this case, a marketer advertised a popular product as having the ability to “Help Eliminate MRSA & VRE . . . 100% MRSA & VRE Reduction[] . . […]
“The United States has a growing Hispanic population of more than 59 million people. Hispanic people are projected to reach a collective buying power of $1.7 trillion (paywall) by 2020.” Here is another great article as to why advertising in Spanish in the USA is important for growth. According to this Forbes article, “Marketing to […]
The Federal Trade Commission (FTC) has made significant changes to security data orders to increase deterrence and improve practices. In particular, the changes cover three areas. Starting in 2019, FTC data security “orders are more specific. They continue to require that the company implement a comprehensive, process-based data security program, and they require the company […]
According to a recent Court decision in California, “…the allegations in the complaint failed to sufficiently allege that reasonable consumers read the word “diet” in a … brand name to promise weight loss, healthy weight management, or other health benefits.” The Court further states that [j]ust because some consumers may unreasonably interpret the term differently […]
According to Google, “Spanish-language commercial search queries grew 55% in 2019….” Here is another great article that shows the importance of advertising in Spanish in the USA. Best business practice is not only to advertise in Spanish, but also have your Spanish advertising campaigns reviewed for legal compliance in Spanish. I save the client time […]
Here is another article on why marketing to the Hispanic community is so important for growth. Written by @Raquelle Zuzarte, the article starts with the following staggering statistics “[b]ack in 1968, during the first Hispanic Heritage Week, Hispanics in the U.S. numbered less than 10 million. Today, that number has swelled to 60 million — representing […]
