The short answer is to minimize legal risk from marketing assets.
As an advertising law attorney, I review all marketing assets for legal compliance. Part of my review includes IP clearances to make sure that the marketer has the necessary authorization to use the video, photo, music, whatever protected IP materials may be included.
Contrary to popular belief, just because it’s on the internet, it does not necessarily mean you can use it.
Also, the “fair use” argument might not be applicable, if an infringement lawsuit ensues. The Fair Use doctrine only works under certain circumstances, and courts evaluate such defense on a case by case basis.
Have you had your marketing assets reviewed for compliance and IP cleared?
Any questions? Contact me/Contácteme/Contactez-Moi