The California Privacy Rights Act (CPRA) took effect on January 1, 2023!
CPRA has a look back for enforcement of one (1) year.
What does that mean for your business? CPRA is applied to businesses retroactively. So, businesses that were not legally compliant with CPRA in 2022, could face potential legal issues.
Of course, CPRA is in addition to CCPA. So, it is crucial to be legally compliant with both because you never know who lands on your website.