Want to use a foreign marketing campaign in the USA???
Scenario: Client is introducing a product into the USA market and wants to use the current marketing campaign from abroad in the USA. What do you think?
Can the client use the foreign marketing campaign in the USA?
It depends!!
On what does it depend? Well, a lot, but mostly the following…
1. Is it legally compliant with Advertising, Marketing and Promotions Law in the USA?
2. Is it legally compliant with Intellectual Property in the USA?
3. Is it legally compliant with Privacy Law in the USA?
4. Is it legally compliant with ADA online law in the USA?
Regardless of the language, service/product, original country, size, revenue, ALL campaigns must be reviewed for legal compliance per USA law. Contact me before using your foreign marketing campaign in the USA.
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Attorney advertising
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