The FTC has recently banned a company’s CEO from making any more false claims about the alleged ‘energy-efficient’ qualities of their roof and wall coatings. The company claimed that their particular product would save users substantial money on energy bills. 👉🏻In reality, there were no features or characteristics in their product that would make it […]
But, WHICH big brother is watching?! All social media platforms have privacy policies that specify with whom your Personal Identifiable Information (PII) may be shared. If you use the platform, you have consented to your PII being share!!! Did you know that a very popular social media platform shares your PII not only with the […]
$100 Million fine for trapping customers… Have you ever tried cancelling a monthly service? Was it easy? Or was it impossible? When you make it hard to cancel any monthly service, customers will complain! Complaints lead to the FTC or other state/federal agencies investigating your business. Investigations lead to hefty fines!!! Can your business afford […]
Have you used influencers to market your business/product? Nowadays, many companies are using influencers as a main marketing source for their products. Did you know that this adds a whole new level of liability? For example:A big energy drink company worked with influencers to market their drink on social media. The influencers were asked to […]
